There are many ways to do it:
- CGI. Set up a Tell-A-Friend system on your website to watch the number and quality of your visitors improve without raising a finger.
Altogether, it should take about a week to set up a campaign using free tools and a little promotion know-how. Your campaign will need a promotion until the contest ends - but the basics should be easy to cover and check on. And even once the contest has ended, you should see a good return in traffic based on the new prospects you've met during the promotion.
1. Sign up at http://www.youtube.com and http://www.myspace.com. Decide what the contest is going to be about - and what you want your customers to think about your company. You can make it simple - "Why do you deserve a free Ipod"? or use it to help build your brand - "Why I am a home-made-vegan soap addict and I deserve a year's supply of soap." Many bigger companies even ask users to submit their own commercials for a specific product. The key to this contest is to build excitement for your products and company - so ask a question to your prospects that helps them think about your brand and how it relates to them.
4. Create a Youtube Group for your contest. (http://www.youtube.com/groups_create) This is where you'll be directing your entries. You get a free bulletin board in the group, so link to your contest guidelines and your business on Myspace. (On Myspace, you'll get a lot of friends this way. Let everyone know contest updates will be announced on Myspace and via your mailing list.)
(http://www.contesthound.com/addcontest.php3, http://www.contestalley.com/submitcontest.shtml, to name a few) Try to get your contest listed in at least five directories a week, or even a day, and your link popularity will soar.
7. . The Brilliant Webmaster
Once upon a time, not too long ago in a nearby web land, there was a business owner looking for a way to increase visitors to his website AND a way to increase his subscribers. Surprisingly, this wasn't a "new" concept like all the gurus brag about with their brand new, super secret, monumental discoveries.
No. Oh, I'll get to the "twist" in a second...
Viral Marketing with a "Twist"
Here's a few ideas:
- You could offer a free product, free download, free eBook, free report, etc. - If you have an affiliate program, you could allow the sender to insert his own affiliate ID, and earn commission if his friend buys (but be careful with this one, as this can easily be abused by affiliates spamming people they don't know or who wouldn't want their email).
-This contagion is a global pandemic of boundless dimensions, and word of mouth is an tumultous virus that {touches off|sets off| an invisible yet uncontrolable whirlwind of activity that transforms into colossal purchasing power. After the contest and sweepstake, after the winner is picked, an excellent move for you is to invite all the contestants to opt-in for contest coming up. The purpose behind this is to increase customers. In most cases show thanks, be friendly, win them over as pals.
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